hey there, internet user!
I’m Guillermo de Sousa, a product and user experience designer from Barcelona.
Thinking about the N-Gage and the nature of flops
Why do I love flop stories so much? There’s this old Carol Dweck adage that says failures are stuffed with important information. The N-Gage flop is definitely full of that. That I found at Fantastinen floppi, an exhibition on the story of Nokia’s ill-fated device at...
‘You are not expected to understand this’: Tech history lore I’d never heard before
I picked up this collections of essays on the history of code in one of my not-always-consistent efforts to get closer to the technical side of tech, or at least become more cultured about it. As a designer most times you have the option to put this veneer between you...
‘Like, Comment, Subscribe’: Some notes on the history of YouTube
As a millennial who is mostly grossed out by fiction and short-format content, YouTube is one of the most important parts of the internet for me. If all of the streaming platforms were shut down tomorrow I’d be perfectly fine with that. I could even accept a world...
Digital twins explained: What are they and their applications in AEC
While not exactly a new idea, digital twins remain a bit of an obscure thing in tech. Maybe because it’s a complex, engineerey topic with lots of disperse promises in different fields. Digital twins are often defined as a technology, but are more of a concept, really....
experience
Product designer at Lodgify
2024-present, Barcelona
As part of Product at Lodgify, a vacation rental software, I work with product managers, researchers and content designers to achieve customer-centric solutions while contributing to its developing design system.
- PRODUCT DESIGN
- UXR
- USER TESTING
- WORKSHOP FACILITATION
- DESIGN SYSTEMS
- FIGMA
- NOTION
- DOVETAIL
- FIGJAM
Interaction designer at Nacar Design | HP
2022-2024, Barcelona
I was part of the Customer Experience team inside HP Large Format division. Worked horizontally across different products with UX designers and CX leads to turn product requirements and users needs into prototyped flows.
- USER FLOWS
- INFORMATION ARCHITECTURE
- UX WRITING
- QA TESTING
- DESIGN SYSTEMS
- PROTOTYPING
- FIGMA
- AXURE
- MIRO
- JIRA
UI/UX designer at iquadrat
2020-2022, Barcelona
At this development company I had the opportunity to work in different projects for clients like iconic Barcelonian bookstore La Central and Barcelona’s Provincial Council, among others.
- WIREFRAMING
- HI-FI PROTOTYPING
- INFORMATION ARCHITECTURE
- UI DESIGN
- PRODUCT DESIGN
- SKETCH
- INVISION
- FIGMA
- TRELLO
UI/UX designer at Vadever Studios
2019-2020, Barcelona
My first project in product design was to redesign the interface and architecture of Casting Director Tools, an app for casting professionals to carry out their full projects in a single space.
- UX AUDITING
- USER RESEARCH
- USABILITY TESTING
- USER JOURNEYS
- WIREFRAMING
- PRODUCT DESIGN
- SKETCH
- INVISION
Graphic designer at ShoesPlanet
2014-2018, Palma de Mallorca
In this trend forecasting studio we created reports focusing on footwear and accessories for fast-fashion brands and manufacturers. This experience helped me develop a good eye for consumer trends.
- TREND RESEARCH
- TECHNICAL ILLUSTRATION
- EDITORIAL DESIGN
- PHOTOSHOP
- WEB DESIGN
- TEXTILE PRINT DESIGN
- ILLUSTRATOR
about me
