hey there, internet user!
I’m Guillermo de Sousa, a product and user experience designer based in Barcelona.
Digital twins explained: What are they and their applications in AEC
While not exactly a new idea, digital twins remain a bit of an obscure thing in tech. Maybe because it’s a complex, engineerey topic with lots of disperse promises in different fields. Digital twins are often defined as a technology, but are more of a concept, really....
‘The laws of simplicity’: Why is information architecture treated as an afterthought?
After years in my backlog I finally read The laws of simplicity by John Maeda. I was so ready to dive into what I thought was a product design classic on achieving simplicity. It wasn’t. The book consists of mostly personal musings on random topics, most of them...
Ergonomics will define the success of Apple’s Vision Pro
A short comment on Apple’s Vision Pro hype: yes we might be living in an increasingly digital world, but let’s not forget that we still experience all of it through our physical body. Ergonomics is the main reason why VR has never really taken off domestically. Vision...
‘Building a Second Brain’: Reconnecting consumption with the doing
I used to think the only way out of information overload was avoidance: if only I could turn off my phone for days and block the stream to focus on the important. Maybe if I didn’t lose myself on YouTube to indulge in the fine curatorial work of its algorithms that...
experience
Product designer at Lodgify
2024-present, Barcelona
As part of Product at Lodgify, a vacation rental software, I work with product managers, researchers, tech leads and other stakeholders to achieve customer-centric solutions while contributing to its developing design system.
- PRODUCT DESIGN
- UXR
- USER TESTING
- WORKSHOP FACILITATION
- DESIGN SYSTEMS
- FIGMA
- NOTION
- DOVETAIL
- FIGJAM
Interaction designer at Nacar Design | HP
2022-2024, Barcelona
I was part of the Customer Experience team inside HP Large Format division. Worked horizontally across different products with UX designers and CX leads to turn product requirements and users needs into prototyped flows.
- USER FLOWS
- INFORMATION ARCHITECTURE
- UX WRITING
- QA TESTING
- DESIGN SYSTEMS
- PROTOTYPING
- FIGMA
- AXURE
- MIRO
- JIRA
UI/UX designer at iquadrat
2020-2022, Barcelona
At this development company I had the opportunity to work in different projects for clients like iconic Barcelonian bookstore La Central and Barcelona’s Provincial Council, among others.
- WIREFRAMING
- HI-FI PROTOTYPING
- INFORMATION ARCHITECTURE
- UI DESIGN
- PRODUCT DESIGN
- SKETCH
- INVISION
- FIGMA
- TRELLO
UI/UX designer at Vadever Studios
2019-2020, Barcelona
My first project in product design was to redesign the interface and architecture of Casting Director Tools, an app for casting professionals to carry out their full projects in a single space.
- UX AUDITING
- USER RESEARCH
- USABILITY TESTING
- USER JOURNEYS
- WIREFRAMING
- PRODUCT DESIGN
- SKETCH
- INVISION
Graphic designer at ShoesPlanet
2014-2018, Palma de Mallorca
In this trend forecasting studio we created reports focusing on footwear and accessories for fast-fashion brands and manufacturers. This experience helped me develop a good eye for consumer trends.
- TREND RESEARCH
- TECHNICAL ILLUSTRATION
- EDITORIAL DESIGN
- PHOTOSHOP
- WEB DESIGN
- TEXTILE PRINT DESIGN
- ILLUSTRATOR
about me
